Florida Ethics And Business Practices

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As you know, in order to renew your Florida real estate license, you must complete 14-hours of Florida continuing education. Your real estate continuing education Florida must consist of:

Businessman thinkingThe Ethics and Business Practices course is the newest mandatory Florida continuing education requirement. So what does this course cover?

Our Ethics and Business Practices Florida real estate license course is a review of ethical business behavior. General business ethics can best be described as values, morals, and decisions.


Values define what is important to you. They are your guiding principles and they also define how you live your life. While family, friends, and your environment have a significant influence, you develop your own set of values. Values that might be important to you, may not be important to your associates, friends or even your family. No one can tell you what your values are; that's something you will have to decide for yourself. You decide what is important to you.

In business ethics, every party has their own values system. The United States government began applying a consensus style of leadership to make foreign corporations compete on an equal basis with U.S. businesses, which led to governments becoming an integral part of the global competitive strategy for businesses.


Morals are a standard of beliefs of behavior that relates to what is and is not acceptable for an individual to do. It is one's conscience of what is right and wrong. While everyone has their own unique morals, morals do tend to make bad laws. This is due in part to our disagreements on ultimate authority.


Decisions are a consciously made choice usually reached after reviewing the fact and are also based on your values and morals. As a real estate professional, you make many decisions daily. Ethical decision making involves listening to your inner voice, evaluating choices, weighing the most favorable impact for all, suspending personal gain and considering the Golden Rule ("Do unto others as you would have them do unto you"). This will help you make an informed, clear best choice decision that is best for all concerned.

There are three qualities individuals must possess to make ethical decisions.

  1. The ability to recognize ethical issues and to reason through the ethical consequences of decisions.
  2. To be able to look at alternative points of view, deciding what is right in a situation.
  3. Skills to deal with ambiguity and uncertainty; making a decision on the best information available.

Smiling realtor that needs to complete her NJ license renewal onlineDuty-Based Ethics

Duty-based ethics are concerned with what people do, not with the consequences of their actions.

  • Do the right thing.
  • Do it because it's also the right thing to do.
  • Don't do wrong things.
  • Avoid them because they are wrong.

Under duty-based ethics, you can't justify an action by showing that it produced good consequences. Always do what is right and also take personal gain out of the equation.

Ethical Stability and Predictability

Stability and predictability are and have always been, the most important elements of well-being in human communities. We spend more of our resources to establish stability and/or predictability than for any other human purpose.

The advantages of stability and predictability are clear. If we know what's happening next, we can make a useful decision about how to function. We can, with minimum disruption, work out productive interactions, establish productive order, and generate a quality of life roughly to our specifications.

Ethical behavior

Ethical behavior, in large measure, tends to preserve, protect and enhance. Unethical behavior, on the other hand, is destructive to productive order and hurts everyone. There are three kinds of productivity that can be influenced: ecological, economic, and social.

Ecological productivity provides us the essential land, air, water, minerals, and nutrient cycles of appropriate quality and amounts to physically sustain us.

Economic productivity uses those raw materials, combines them with labor and capital, and also provides us with the panoply of goods and services we seek.

Social productivity is the least well studied and least well understood of the three, yet it is unquestionably the most important to us personally. The ultimate product of social productivity is our quality of life and also the control we have over it.

Crowd with arms raisedWe are all unique

In the real estate profession, we will come in contact with many many individuals, some we will have more in common with than others. Part of being successful in the real estate business is to also figure out what you do best. No matter how similar we all start out, we are likely to do something that causes us to stand out or stand apart from others. One way to do that is to become a specialist. The emergence of specialist cooperation is equally characteristic of the real estate profession, as well. The more real estate professionals there are, the busier they get, and the more specialists emerge.

The real estate brokerage office may not seem the ideal place for differentiation and specialization, but real estate professionals like to distinguish themselves as much as anybody else. The more people there are in an office, the more likely there are to be specialists. You are also constantly influenced by a variety of competing motivations. However, predicting what is most motivating to any person at any point in time is impossible.

Abraham Maslow proposed a generalized hierarchy of human motivations. The basic idea was that for a human population, individuals will work (act productively) to satisfy more basic needs first, at least to some extent, before moving on to higher–level needs.

Starting with the most basic needs and moving to the highest, Maslow's hierarchy consisted of:

  • physiological needs
  • safety needs
  • need to belong and to also be loved
  • esteem needs
  • self–actualization needs

Mandatory Florida Continuing Education Topic: Ethics and Business Practices

RealEstateCE has a great selection of real estate continuing education Florida courses. Our online real estate courses Florida make it easy to stay in compliance with your mandatory Florida continuing education requirements. Give us a call today to learn more about our Florida real estate courses.

This information current as of January 2019

Florida Real Estate School License: ZH1001469

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